宣传册是一个强大的营销工具,你可能已经意识到,除非你一直生活在岩石下. 一本完美的宣传册可以创造奇迹,为你的业务提供线索,并推动你的在线平台的流量. 但这一切都取决于宣传册的视觉效果——你的宣传册设计有多吸引人、多时尚.

一本风格过时的枯燥手册会限制一本手册的潜力,如果制作不当,最终会扼杀它的目的. 在这里,金沙手机版下载分享最终的指南,金沙手机版下载开发与金沙手机版下载的设计专业人员的帮助下,将帮助您制作一个非常吸引人的 Brochure & Leaflet.

 

How to Craft an Appealing Brochure?

在你开始设计完美的宣传册之前,你需要对你的品牌个性进行简单的研究, message, your target audience, and the budget you want to invest in it.

We have described the brief process in detail, let’s get it started.

 

Know your Brand Personality

Get to know about your brand. What is your brand all about and how it provides ease to its customers? 你必须对品牌有一个非常清晰的概念,否则一切都会让你觉得脱节和不清晰.

这将帮助你建立你的品牌形象的主要光环,所有这些规划最终将在你的宣传册设计中发挥作用.

Brand Personality

An organic food outlet showcasing its brand on point.

 

Define your Target Audience

How you are not going to distribute your brochure in random masses. 你需要对你的目标用户进行简短的调查,这样你才能最终达到你的里程碑.

How you will do that? 不要担心,金沙手机版下载在这里列出了一些问题,你可以根据你的业务细分来回答这些问题.

 

Questions to ask yourself

  • Who is your ideal customer?
  • What kind of value they are looking for?
  • Are you providing the solutions to their problems?
  • They are most likely to respond to texts or images?
  • What would be their age limit?
  • What kind of geographic your audience resides?
  • What you can do to grab their attention?
  • Why they should consider you and not your competitors?

问自己上述问题将帮助你找到你的目标受众.

Target Audience

 

Define your Message

在进入设计阶段之前,你需要起草你的信息,关于你需要在宣传册中放置什么样的信息,以及你将如何做到这一点?

You need to define the Vision and Mission 这样你的受众就能更好地理解你的品牌所提供的价值.

Is there any particular product you need to get featured in your brochure? 你会在特定的产品下包含什么信息来吸引用户的注意?

Define your Message

 

Define your Budget

You need to define the budget you are going to invest in your brochure design. Your budget is more than the number of brochures you are going to print.

It also depends on the stock of paper quality you are going to select, 根据你的需求,你是选择薄的纸张还是厚的优质纸张.

Are you doing to get trendy embossing or UV spots somewhere on our brochure, what would be the final finish glossy or matte?

All these variables might affect your total budget, 因此,您需要在进入设计阶段之前预先定义它,以便相应地实现您的设计.

 

Designing your Perfect Brochure

既然你知道了应该考虑什么,金沙手机版下载最后可以讨论如何设计一个完美的小册子.

 

Follow your Brand Identity

在设计过程中,要始终牢记自己的品牌形象. 你需要把你的品牌标识与其他文具并行,这样才能与你的品牌相关联.

Select your design elements (Color, Fonts & 图片)与你的品牌相匹配,与宣传册的基调和内容相匹配. 如果你已经有了自己的品牌指南,请确保在整个过程中保持一致.

Haven’t read our Branding Guide yet? Read our blog here on Ways to design an appealing Brand Guide.

 

Keep the Reader in Mind

When designing your brochure keep your reader in mind. How your ideal customers would want to read your information? 他们是否更喜欢在宣传册设计中使用大量吸引人的图像?

What kind of fonts and colors they would prefer for a better reading view? 他们是否愿意在一个部分上阅读大量的信息,或者你可能需要增加一些间距来保持最小?

What should be the placements of content on your brochure? Can they easily find your contact information? Etc.

 

Select your Brochure Type

You might be thinking there is only one brochure format? But you can be wrong in this, 根据你想要传达给读者的信息的类型和流向,你可以使用几种不同形式的宣传册布局.

Brochure Type

Brochure Type

 

一个完美的宣传册的布局取决于内容,所以你必须预先定义你的宣传册的所有内容以及你将在设计中使用的图像和信息图.

一旦你完成了,你会有一个想法,什么样的布局将适合你的利基.

 

Find your Style

Among several design formats to select from, 您可以定义最适合您需求的设计格式.

Keep it minimal and aesthetically pleasing. 如果你的宣传册在设计方面太过明智,它会让你的读者感到不知所措.

你不想在宣传册中添加过多的内容,这会让读者难以获得信息,也不想在宣传册中添加过多的图形元素,这会吸引客户的全部注意力,他们可能会跳过你试图描述的重要细节.

To avoid that aim for the middle, 保持文字和图像的平衡,确保信息的有效传达.

Nowadays consumers are savvy. 他们不希望看到他们在过去10年里一直在观察的老式宣传册设计.

你会想要把你的宣传册制作成一幅艺术画布,高度吸引你的客户的视线和眼球.

 

Call to Action

分发宣传册的主要目的是让他们采取行动,获得更多的线索,并将其转化为销售.

你需要让你的CTA在宣传册的大量内容中脱颖而出. 确保把它放在宣传册的每一部分,而不是放在最后一页.

确保无论你的消费者如何阅读你的宣传册,他们都不会错过你的行动号召, because the more front and center your CTA. More people will take action eventually.

 

Over to you

现在你对如何完成工作有了一个想法,你可以用这些专业技巧制作一个完美的小册子,使你的小册子设计从其他脱颖而出.

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